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Andras Kenez is a Lecturer in the Department of Economics and Marketing at ̽»¨¾«Ñ¡. His teaching responsibilities include Marketing ̽»¨¾«Ñ¡, E-marketing, Principles of Marketing and Customer Management.
Andras read Marketing and Applied Statistics at Corvinus University before pursuing a career in Marketing ̽»¨¾«Ñ¡, latterly as Regional ̽»¨¾«Ñ¡ Director at GALLUP International, Budapest - working with most of the companies that own the brands and products we use every day like Nestlé, Coca-Cola, Unilever, Danone, Mars and Mondelez. As the co-founder and owner of Marketikum Marketing Consultancy he has first hand experience working with SMEs.

Current research interests include marketing (customer decision making, information search, digital marketing and sustainability) and educational (gamification, application of chatbots, marking) topics.

• Marketing ̽»¨¾«Ñ¡
• Customer Behaviour
• Digital Marketing
• International/Global Marketing
• Marketing Essentials

• BSc Business management
• MSc Marketing / Applied Statistics
• PGCert HE

Marketing ̽»¨¾«Ñ¡, Customer Management, e-Marketing, Principles of Marketing, Marketing Essentials

• Higher Education Academy – fellow
• Chartered Institute of Marketing – member
• European Marketing Academy – member

• SME marketing audit and planning
• Content marketing
• Marketing ̽»¨¾«Ñ¡